How to Fix the Missing field “review” Issue for Shopify

In the Google Search Console, the “review” field is used for structured data markup related to reviews or ratings of products, services, or other entities. This field helps Google understand and display review information in search results. If you receive a warning about a “missing field review”, it means that the structured data on your page is incomplete or not properly formatted.

Understanding the “Missing field review” Issue

The “Missing field review” warning in Google Search Console indicates that your product pages lack structured data for reviews. This issue can affect your store’s visibility and credibility in search results, as reviews and ratings are critical for attracting potential customers.

Why Does the “Missing field review” Issue Occur?

When Google crawls your site and finds that the structured data for reviews is missing or improperly implemented, it reports this issue. This typically means:

• Your products have no reviews.

• No review app is installed or configured correctly.
• The structured data for reviews is not correctly implemented.

How to Identify and Fix the Issue

1. Check for Existing Reviews: Ensure that your products have customer reviews. If your store is new, encourage customers to leave reviews to build credibility.
2. Install and Configure a Review App: Make sure you have a review app installed and configured on your Shopify store. Popular review apps include Judge.me, Yotpo, and Loox.
3. Implementing Structured Data: Locate the liquid file responsible for your product page’s structured data. This is usually found in the product-template.liquid or similar files.
4. Add the Correct Structured Data Code: Depending on your review app, add the following code snippets to the appropriate liquid file.

For Judge.me:

{% if product.metafields.reviews.rating_count %}
    "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "{{ product.metafields.reviews.rating.value }}",
        "ratingCount": "{{ product.metafields.reviews.rating_count.value }}"
    },
    "review": {
        "@type": "Review",
        "author": {
            "@type": "Person",
            "name": "{{ product.metafields.reviews.author }}"
        },
        "reviewRating": {
            "@type": "Rating",
            "ratingValue": "{{ product.metafields.reviews.rating.value }}",
            "bestRating": "5"
        },
        "reviewBody": "{{ product.metafields.reviews.body }}"
    },
{% endif %}

For Yotpo:

{% if product.metafields.yotpo.reviews_count %}
  "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "{{ product.metafields.yotpo.reviews_average }}",
      "ratingCount": "{{ product.metafields.yotpo.reviews_count }}"
  },
  "review": {
      "@type": "Review",
      "author": {
          "@type": "Person",
          "name": "{{ product.metafields.yotpo.reviewer_name }}"
      },
      "reviewRating": {
          "@type": "Rating",
          "ratingValue": "{{ product.metafields.yotpo.rating }}",
          "bestRating": "5"
      },
      "reviewBody": "{{ product.metafields.yotpo.review }}"
  },
{% endif %}

For Loox:

{% if product.metafields.loox.num_reviews %}
   "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "{{ product.metafields.loox.avg_rating }}",
      "ratingCount": "{{ product.metafields.loox.num_reviews }}"
  },
  "review": {
      "@type": "Review",
      "author": {
          "@type": "Person",
          "name": "{{ product.metafields.loox.reviewer_name }}"
      },
      "reviewRating": {
          "@type": "Rating",
          "ratingValue": "{{ product.metafields.loox.rating }}",
          "bestRating": "5"
      },
      "reviewBody": "{{ product.metafields.loox.review }}"
  },
{% endif %}

Verifying the Implementation

After implementing the code, use the Rich Results Testing Tool to ensure the structured data is correctly applied. This tool helps you validate the structured data and identify any errors.

Benefits of Fixing the “Missing field review” Issue

Resolving this issue improves your site’s SEO and enhances your product visibility in search results. Displaying reviews and ratings in search snippets can increase click-through rates, build customer trust, and drive more traffic to your store.

Conclusion

Addressing the “Missing field review” issue in Google Search Console is essential for ensuring that your Shopify store’s product pages are optimized for search engines. By implementing the correct review structured data, you can improve your product’s visibility in search results, enhance your store’s credibility, and ultimately drive more traffic and sales.

Taking the time to address this issue not only benefits your SEO efforts but also provides a better user experience for your customers. Remember, structured data is a critical component of modern SEO, and ensuring its accuracy can significantly impact your online success. If you need assistance or want to ensure everything is correctly implemented, don’t hesitate to seek expert help.

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