How to Resolve Missing field “priceValidUntil” (in “offers”) Issue in GSC

If you’re running a Shopify store and you’ve encountered the Missing field “priceValidUntil” (in “offers”) issue in Google Search Console, you’re not alone. This problem is common and can affect your store’s SEO performance. Here’s a comprehensive guide on what this issue is, why it occurs, and how to fix it.

What is the Missing field “priceValidUntil” (in “offers”) Issue?

The “priceValidUntil” field is part of the structured data (also known as schema markup) that helps search engines understand the content of your product pages. This field indicates the expiration date of the product’s offer price. When this field is missing, it means search engines can’t display accurate information about your product offers, which can negatively impact your visibility in search results.

Why Does the Missing field “priceValidUntil” (in “offers”) Issue Occur?

This issue occurs because the necessary structured data is not present or is incorrectly implemented on your product pages. This can happen if:

1. Offers Lack Expiration Dates: You haven’t specified until when the offer price is valid.
2. Incorrect Structured Data Implementation: The structured data code is missing or incorrect in your theme’s template files.

Where is the Issue Reported?

Google Search Console reports this issue under the “Shopping” section. You can find it by navigating to the “Products” report. If your product pages are missing the “priceValidUntil” field, Google will flag this as a warning.

Benefits of Solving the Missing field “priceValidUntil” (in “offers”) Issue

Fixing this issue has several advantages:

1. Improved Visibility in Search Results: Products with complete structured data are more attractive to search engines and potential customers.
2. Increased Click-Through Rates: Accurate offer details can encourage users to click on your product listings.
3. Enhanced Credibility: Displaying complete and accurate information builds trust with potential customers.

How to Fix the “priceValidUntil” Issue

To resolve this issue, follow these steps:

1. Check for Existing Offers

Ensure that your products have active offers. If not, set up promotions and specify their expiration dates.

2. Identify the Template File

Find the template file in your Shopify theme where the structured data is located. This is usually in the product.liquid or theme.liquid file.

3. Add the Appropriate Code

Add the following code snippet to include the “priceValidUntil” field in your structured data:

"priceValidUntil": "{{ 'now' | date: '%s' | plus: days_price_valid_until | date: '%Y-%m-%d'}}",

4. Validate Your Code

Use the Rich Results Test tool to ensure your structured data is correctly implemented. If there are any issues, troubleshoot and fix them.

5. Revalidate in Google Search Console

Once you’re confident the issue is fixed, go back to Google Search Console and request validation of the fix.

Conclusion

Resolving the Missing field “priceValidUntil” (in “offers”) issue in Google Search Console is crucial for enhancing your product visibility and credibility. By ensuring your product pages have the correct structured data, you improve your chances of appearing in rich snippets, attract more customers, and boost your click-through rates.

Follow the steps outlined in this guide, and you’ll be well on your way to a more optimized and successful Shopify store. If you need further help, don’t hesitate to reach out!

If you found this guide helpful, please share it so others can benefit from it too!